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Market-Tržište , Vol. 32 No. 1, 2020.

  • Publication date: 17.06.2020.
  • Published on HRČAK: 17.06.2020.

Table of contents

Full text

Uvodnik (page 0-0)

Editorial Preface (page 5-7)

Đurđana Ozretić Došen
Editorial

english pdf 127kb
Do Social Media and E-Mail Engagement Impact Reputation and Trust-Driven Behavior? (page 9-25)

english pdf 374kb
Utječe li angažman na društvenim medijima i putem e-pošte na reputaciju i povjerenjem vođena ponašanja? (page 0-0)

Matej Kovač, Vesna Žabkar
Original scientific paper

Analiza učinkovitosti oglašivačkih poruka. Usporedba po mediju, tipologiji i rasporedu oglasa (page 0-0)

Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements (page 27-46)

Margarita De-Miguel-Guzmán, Carlos Ronquillo-Bolaños, Alexander Sánchez-Rodríguez, Gelmar García-Vidal, Reyner Pérez-Campdesuñer, Rodobaldo Martínez-Vivar
Original scientific paper

english pdf 735kb
Uloga društvenih i poslovnih mreža u internacionalizaciji poduzeća koja se rano globaliziraju (engl. born global): Dokazi iz Srbije (page 0-0)

The Role of Social and Business Networks in the Internationalization of Born Global Firms: Evidence from Serbia (page 47-64)

Sanja Mitić, Branko Rakita
Original scientific paper

english pdf 338kb
Does the Packaging Change the Perceived Taste of Beer? Results from a Beer Experiment (page 65-78)

english pdf 297kb
Mijenja li ambalaža percipirani okus piva? Rezultati eksperimenta s pivom (page 0-0)

Jan Zavodny Pospisil, Lucie Sara Zavodna, Matej Jiranek
Preliminary communication

Determinants of Repurchase Intention and Switching Intention: Analysis of Online Travel Agent, Peer-To-Peer Accommodation, and Virtual Hotel Operator Platforms (page 79-96)

english pdf 453kb
Odrednice namjere ponovne kupovine i namjere prebacivanja: analiza platformi online putničkih agenata, smještaja (u vlasništvu) ravnopravnih korisnika (eng. Peer-to-peer accommodation) te virtualnih hotelskih operatora (page 0-0)

Andrianto Prasetya Nugroho, Sri Rahayu Hijrah Hati
Preliminary communication

Ispitivanje različitih vrsta lojalnosti u jednoj destinaciji (page 0-0)

Testing Different Loyalty Types in a Destination (page 97-112)

Marina Laškarin Ažić, Jasmina Dlačić, Vlado Galičić
Preliminary communication

english pdf 347kb

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