Market-Tržište, Vol. 19 No. 1, 2007.

Table of contents

Full text

Utjecaj percepcije vlastite starosne dobi na ponašanje žena kao potrošača (page 7-22)

The influence of age perception on women consumer behavior (page 0-0)

Damijan Mumel, Bruno Završnik
Preliminary communication

Upravljanje kvalitetom usluga zračnih luka - analiza multifaktorske strukture zadovoljstva korisnika (page 23-42)

Quality management of airport services – An analysis of the multifactor structure of customer satisfaction (page 0-0)

Josip Mikulić
Preliminary communication

Utjecaj upravljanja odnosima s korisnicima na razinu konkurentnosti ICT usluga kod hrvatskih davatelja usluga (page 43-58)

Impact of CRM on the competitiveness level of ICT services in Croatian service providers (page 0-0)

Dražen Alerić
Preliminary communication

Analiza primjene marketinga usluga u sustavu škola vožnje u Republici Hrvatskoj (page 59-72)

Service marketing application analysis in the case of driving schools in the Republic of Croatia (page 0-0)

Silvije Jerčinović
Review article

Interrelationship between a brand’s environmental embeddedness, brand awareness and company performance (page 73-84)

Međuovisnost ekološke utemeljenosti marke, poznatosti marke i poslovnog rezultata poduzeća (page 0-0)

Ivana First
Preliminary communication

Povezanost upravljanja odnosima s klijentima i tržišne vrijednosti marke (page 85-98)

Connection between customer relationship management and brand equity (page 0-0)

Miroslav Mandić
Review article

Upravljanje trgovačkim lancima strategijom privatnih maraka (page 99-114)

Chain store management through private labels strategy (page 0-0)

Martina Sopta
Review article

Uloga korisnika u visokom obrazovanju: jesu li studenti aktivni dionici? (page 115-132)

The role of customers in higher education: Are students active stakeholders? (page 0-0)

Zoran Mihanović
Preliminary communication

W. Chan Kim, Renne Mauborgne: "Strategija plavog oceana" (page 133-136)

Veronika Vugrinec Hitrec
Case report

Philip Kotler: "Kotler o marketingu: kako stvoriti, osvojiti i gospodariti tržištima" (page 137-140)

Mario Pepur
Case report

Francis Buttle: "Customer relationship management: concepts and tools" (page 141-144)

Dario Miočević
Case report

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