Market-Tržište, Vol. 32 No. Special Issue, 2020.

Table of contents

Full text

Uvodnik (page 5-7)

Editorial preface (page 5-7)

Dubravka Sinčić Ćorić, Sunčana Piri Rajh
Editorial

Consumer Segmentation in Food Retailing in Croatia: A Latent Class Analysis (page 9-29)

Segmentacija potrošača u maloprodaji hrane u Republici Hrvatskoj: analiza latentnih klasa (page 9-29)

Ivana Pavlić, Katija Vojvodić, Barbara Puh
Original scientific paper

Dobrobit povezana s hranom. Kritička analiza koncepta dobrobiti povezane s hranom i mogućnosti njegove empirijske potvrde (page 31-48)

On the Way to Food Well-Being. A Critical Analysis of the Food Well-Being Concept and the Possibilities of Its Empirical Verification (page 31-48)

Anna Rogala, Renata Nestorowicz, Ewa Jerzyk
Review article

Istraživanje veze između internog marketinga u hotelu i različitih dimenzija angažmana zaposlenika (page 49-65)

Analysing the Relationship Between Hotels’ Internal Marketing and Employee Engagement Dimensions (page 49-65)

Kristina Črnjar, Jasmina Dlačić, Borut Milfelner
Original scientific paper

Povećanje uključenosti potrošača na društvenim mrežama: pratiteljima utjecajnih osoba ‘sviđa se’ vidjeti lice u objavi (page 67-81)

Increasing Consumer Engagement on Social Networks: Social Media Influencer’s Followers ‘Like’ to See a Face in a Post (page 67-81)

Matia Torbarina, Lara Jelenc, Ivana Brkljačić
Preliminary communication

Stavovi potrošača prema oglašavanju na društvenim mrežama: prediktori i ishodi (page 83-97)

Consumer Attitudes Towards Social Network Advertising: Predictors and Outcomes (page 83-97)

Ivana Kursan Milaković, Mirela Mihić, Ivana Boljat
Preliminary communication

Jesu li potrošači uvijek “zeleniji” s druge strane ograde? Čimbenici koji utječu na namjeru “zelene” kupovine – kontekst hrvatskih i švedskih potrošača (page 99-113)

Are Consumers Always Greener on the Other Side of the Fence? Factors That Influence Green Purchase Intentions – The Context of Croatian and Swedish Consumers (page 99-113)

Branka Dropulić, Zoran Krupka
Preliminary communication

Financijskim obrazovanjem do povećanja znanja o financijama potrošača adolescenata (page 115-130)

The Role of Financial Education in Adolescent Consumers’ Financial Knowledge Enhancement (page 115-130)

Andrea Lučić, Dajana Barbić, Marija Uzelac
Preliminary communication

Potrošački etnocentrizam i socijalni identitet: teorijska pozadina i prikaz empirijskih studija (page 131-146)

Consumer Ethnocentrism and Social Identity: Theoretical Backgrounds and Empirical Studies Overview (page 131-146)

Marija Čutura
Review article

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