Skip to the main content
  • Publication date: 22.12.2023.
  • Published on HRČAK: 22.12.2023.

Table of contents

Full text

Uvodna riječ (page 9-9)

Nikolina Borčić
Editorial


A Word from the Editor (page 10-10)

Nikolina Borčić
Editorial


Direct marketing communication through the lens of the Y and the Z generation subcultures (page 29-45)

Ivana Bekić, Jadranka Ivanković, Manja Žutić
Preliminary communication


The role of artificial intelligence in media content creation (page 47-59)

Domagoj Bebić
Review article


Needs analysis and developing a plan for establishing a student radio at VERN’ University (page 61-82)

Silvija Londero Šimleša, Marko Bratoš
Preliminary communication


Youth activation in Croatia: what is the role of financial constraints? (page 83-102)

Valerija Botrić
Review article


Media in the role of consultation with the public in adopting regulations (page 103-118)

Irena Klepac Mustać
Review article


Visits: 2.361 *