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Market-Tržište , Vol. 23 No. 1, 2011.

  • Publication date: 15.06.2011.
  • Published on HRČAK: 29.11.2011.

Table of contents

Full text

Uvodnik (page 5-6)

croatian pdf 42kb
Editorial Preface (page 5-6)

Đurđana Ozretić Došen
Editorial

english pdf 42kb
Formiranje imidža turističke destinacije - primjer Dubrovnika, Hrvatska (page 0-0)

Tourism Destination Image Formation – The Case of Dubrovnik, Croatia (page 7-25)

Tanja Kesić, Ivana Pavlić
Preliminary communication

english pdf 197kb
Upravljanje odnosima s ključnim dobavljačima na primjeru velikih i srednjih hrvatskih prerađivačkih poduzeća (page 27-44)

croatian pdf 173kb
Key Supplier Relationship Management: The Case of Croatian Medium-Sized and Large Manufacturing Companies (page 0-0)

Dario Miočević
Preliminary communication

Formalni i neformalni kanali komunikacije u stvaranju imidža i preferencije korporativne marke (page 0-0)

Formal and Informal Communication Channels in Creating Corporate Brand Image and Preference (page 45-61)

Ivana First, Marija Tomić
Preliminary communication

english pdf 125kb
Marketinške inovacije u Hrvatskoj (page 0-0)

Marketing Innovations in Croatia (page 63-72)

Ljiljana Božić
Preliminary communication

english pdf 87kb
Koliko studenti koriste kartične proizvode i kako doživljavaju marketinšku komunikaciju izdavatelja kartica (page 73-87)

croatian pdf 113kb
Card Product Use and Perception of Marketing Communication by Card Issuers among Students (page 0-0)

Đurđana Ozretić Došen, Bernarda Vajda
Preliminary communication

Uloga marketinga odnosa u malim i srednjim poduzećima (page 89-104)

croatian pdf 112kb
Role of Relationship Marketing in Small and Medium-Sized Entreprises (page 0-0)

Ružica Butigan, Ivana Mahnić
Review article

Primjena direktnoga marketinga na obitelj kao krajnjega potrošača (page 105-119)

croatian pdf 169kb
Implementation of Direct Marketing to the Family as the End Consumer (page 0-0)

Lana Kosić
Preliminary communication

Previšić, J. (ur.): Leksikon marketinga (page 121-122)

Slaven Ravlić
Case report

croatian pdf 54kb
Thomas, D.: Deluxe: kako je luksuz izgubio sjaj (page 123-126)

Tanja Komarac
Case report

croatian pdf 63kb
In memoriam professor emeritus dr. sc. Fedor Rocco (1924.-2011.) (page 127-128)

Jozo Previšić
In memoriam, Obituary

croatian pdf 46kb

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