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Market-Tržište , Vol. 23 No. 1, 2011.

  • Publication date: 15.06.2011.
  • Published on HRČAK: 29.11.2011.

Table of contents

Full text

Uvodnik (page 5-6)

Editorial Preface (page 5-6)

Đurđana Ozretić Došen

Tourism Destination Image Formation – The Case of Dubrovnik, Croatia (page 7-25)

Tanja Kesić, Ivana Pavlić
Preliminary communication

Formal and Informal Communication Channels in Creating Corporate Brand Image and Preference (page 45-61)

Ivana First, Marija Tomić
Preliminary communication

Marketing Innovations in Croatia (page 63-72)

Ljiljana Božić
Preliminary communication

Card Product Use and Perception of Marketing Communication by Card Issuers among Students (page 0-0)

Đurđana Ozretić Došen, Bernarda Vajda
Preliminary communication

Role of Relationship Marketing in Small and Medium-Sized Entreprises (page 0-0)

Ružica Butigan, Ivana Mahnić
Review article

Implementation of Direct Marketing to the Family as the End Consumer (page 0-0)

Lana Kosić
Preliminary communication

Previšić, J. (ur.): Leksikon marketinga (page 121-122)

Slaven Ravlić
Case report

Thomas, D.: Deluxe: kako je luksuz izgubio sjaj (page 123-126)

Tanja Komarac
Case report

In memoriam professor emeritus dr. sc. Fedor Rocco (1924.-2011.) (page 127-128)

Jozo Previšić
In memoriam, Obituary

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