Market-Tržište, Vol. 25 No. 2, 2013.

Table of contents

Full text

Editorial preface (page 121-122)

Uvodnik (page 121-122)

Đurđana Ozretić Došen
Editorial

Market orientation, innovation and organizational commitment in industrial firms (page 123-142)

Tržišna orijentacija, inovacije i organizacijska predanost u industrijskim poduzećima (page 0-0)

Antonio Carrizo Moreira, Pedro Miguel Silva
Original scientific paper

Generacijske skupine i njihovi stavovi prema oglašavanju (page 0-0)

Generational cohorts and their attitudes toward advertising (page 143-160)

Ernest Cyril de Run, Hiram Ting
Original scientific paper

Preferencije potrošača za uslugama kulturne baštine i turističkim e-uslugama: studija slučaja triju europskih gradova (page 0-0)

Consumer preferences for cultural heritage and tourism e-sevices: A case study of three European cities (page 161-176)

Wadim Strielkowski, Jing Wang, Stephen Platt
Preliminary communication

Zadovoljstvo i lojalnost MBA studenata: državna nasuprot privatnim sveučilištima u Turskoj (page 0-0)

MBA sudents' satisfaction and loyality: state vs. private universities in Turkey (page 177-198)

Nihat Kamil Anil, Gulnur Eti Icli
Preliminary communication

Teorije utjecaja vremenskih prilika na potrošnju i prodaju u trgovini na malo (page 199-211)

Theories on the impact of weather on consumer spending and retail sales (page 0-0)

Ivana Štulec
Review article

Odnos između percipiranog rizika i namjere usvajanja e-trgovanja - pilot studija potencijalnih moderatora (page 0-0)

Perceived risk vs. intention to adopt e-commerce - a pilot study of potential moderators (page 213-229)

Patricea Elena Bertea, Adriana Zait
Preliminary communication

Model prihvaćanja tehnologije i putevi do online lojalnosti potrošača na tržištima u razvoju (page 0-0)

Technology acceptance model and the paths to online customer loyalty in an emerging market (page 231-248)

Nguyen Thi Tuyet Mai, Takahashi Yoshi, Nham Phong Tuan
Preliminary communication

Cain, S: "Tišina" (page 249-253)

Maja Sorić
Case report

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