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Market-Tržište, Vol. 22 No. 1, 2010


Publication date: June 2010

Published on HRČAK: 09 December 2010
Table of contents Full text
Uvodnik (str.5-6) croatianpdf 47 KB
Editorial preface (str.5-6) englishpdf 47 KB
Đurđana Ozretić Došen
Editorial
 
Influence of demographic and individual difference factors on impulse buying  
Utjecaj demografskih i individualnih čimbenika na impulzivnu kupovinu (str.7-28) croatianpdf 240 KB
Mirela Mihić, Ivana Kursan
Original scientific paper
 
Gender differences in Croatian consumer decision-making styles  
Razlike u stilovima odlučivanja potrošača s obzirom na spol ispitanika uz poseban osvrt na Hrvatsku (str.29-42) croatianpdf 174 KB
Ivan-Damir Anić, Sunčana Piri Rajh, Edo Rajh
Preliminary communication
 
Effect of media relations on audiences: comparing how editorials and advertising influence behavior  
Utjecaj odnosa s medijima na ponašanje javnosti: usporedba uredničkih sadržaja i oglašavanja (str.43-55) croatianpdf 193 KB
Ana Tkalac Verčič, Đurđica Vučković
Preliminary communication
 
Internacionalizacija poslovanja malih i srednjih poduzeća  
Internationalization of small and medium-sized enterprises (str.57-76) englishpdf 264 KB
Zoran Paunović, Darko Prebežac
Review article
 
Impact of autochthonous music on the creation of tourist destination image  
Autohtona glazba i oblikovanje imidža turističke destinacije (str.77-92) croatianpdf 202 KB
Željko Blagus
Preliminary communication
 
Organic food category research among leading food retailers in Croatia  
Istraživanje kategorije ekoloških prehrambenih proizvoda među vodećim trgovcima hranom u Republici Hrvatskoj (str.93-112) croatianpdf 460 KB
Kristina Petljak
Preliminary communication
 
Differentiation of car rental services in the Croatian market  
Diferencijacija usluga iznajmljivanja vozila na hrvatskom tržištu (str.113-128) croatianpdf 222 KB
Karolina Karlo Marijanović
Preliminary communication
 
Tomašević Lišanin, M.: Profesionalna prodaja i pregovaranje (str.129-131) croatianpdf 83 KB
Andrea Razum
Book Review
 
Tomašević Lišanin, M.: Poslovni slučajevi iz prodaje i pregovaranja (str.133-136) croatianpdf 86 KB
Kristina Ozimec
Book Review
 
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