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  • Publication date: 01.03.2019.
  • Published on HRČAK: 19.02.2020.

Table of contents

Full text

Cover pages (page I-I)

Damir Dobrinić
Other


Predgovor / Foreword (page III-III)

Damir Dobrinić
Editorial


EU GENERAL DATA PROTECTION REGULATION IMPLEMENTATION: PRELIMINARY ANALYSIS OF RECENT RESEARCH EFFORTS AND CHALLENGES (page 1-15)

Antun Biloš, Davorin Turkalj, Ivan Kelić
Original scientific paper


GAMIFICATION AS A BUSINESS MODEL IN DIGITAL MARKETING AND ITS IMPLEMENTATION IN TOURISM (page 17-35)

Monika Hordov, Dominik Sikirić, Aleksandra Krajnović
Original scientific paper


FINANCIAL ANALYSIS OF COMPANIES REGISTERED FOR PROMOTION AND MARKET RESEARCH (page 37-46)

Vladimir Kovšca, Suzana Keglević Kozjak, Tanja Šestanj-Perić
Original scientific paper


INFLUENCE OF ETHICAL ISSUES ON DIRECT AND INTERACTIVE MARKETING IMPLEMENTATION (page 47-58)

Davor Širola, Ana-Marija Rendulić
Original scientific paper


FINANCIAL RATIO ANALYSIS OF SELECTED PROMOTION COMPANIES (page 59-71)

Suzana Keglević Kozjak, Danijela Barušić
Original scientific paper


CUSTOMER IDENTIFICATION AND MARKETING STRATEGY CREATION FOR A NEW PRODUCT OR SERVICE (page 73-81)

Martina Kušer, Martina Tomičić Furjan, Larisa Hrustek
Original scientific paper


ADVERGAMING: IDENTITY BRAND ANALYSIS IN THE VIRTUAL WORLD (page 83-94)

Dinko Jukić
Original scientific paper


USAGE OF AFFILIATE MARETING AS A PART OF AN INTERNET MARKETING STRATEGY ON CROATIAN MARKET (page 95-105)

Lucija Pejnović, Iva Gregurec
Original scientific paper


GENETIC ALGORITHM AND OPTIMIZATION OF THE SALES ASSORTMENT STRUCTURE (page 107-115)

Brano Markić
Original scientific paper


PALEONTOLOGICAL TOURISM AS A NEW MARKETING APPROACH IN BULGARIA (page 117-123)

Krasimira Staneva
Original scientific paper


DIGITAL TRANSFORMATION OF MARKETING IN SMALL AND MEDIUM-SIZED ENTERPRISES - REVIEW OF EXISTING RESEARC (page 125-134)

Igor Pihir, Snježana Križanić, Ana Kutnjak
Original scientific paper


DIMENSIONS OF CUSTOMER PERCEPTION IN THE CONTEXT OF DIGITAL TRANSFORMATION (page 135-140)

Katarina Tomičić-Pupek
Original scientific paper


MARKETING DIRECTION OF FOOD INDUSTRIES ACCORDING TO CONSUMERS OF THE DIGITAL AGE - MILLENNIALS GENERATION (page 141-152)

Silvija Podoreški, Damir Dobrinić
Original scientific paper


THE IMPACT OF HI-TECH TECHNOLOGY ON CONSUMER BEHAVIOUR IN A CHOSEN TOURIST DESTINATION (page 153-173)

Alen Dedić, Dijana Vuković, Anica Hunjet
Original scientific paper


IMPACTS OF MS SQL SERVER SYSTEM DEVELOPMENT ON STABILITY OF BUSINESS APPLICATIONS AND DATABASES (page 175-186)

Stjepan Vidačić, Mario Špicar
Professional paper


MODEL FOR EMAILING OF WHOLESALE INVOICES AND EFFECTS THEREOF (page 187-195)

Stjepan Vidačić
Professional paper


MODEL FOR ONLINE WEB REPORTING SYSTEM OF BOOKKEEPING SERVICE AND EFFECTS THEREOF (page 197-206)

Stjepan Vidačić
Professional paper


CROWDFUNDING OF RENEWABLE SOURCES OF ENERGY (page 207-216)

Josip Beber, Melani Furlan, Robert Pašičko, Hajdana Rukavina
Professional paper


BIG DATA CRM IMPLEMENTATION (page 217-226)

Pero Batinić, Damir Dobrinić
Professional paper


THE INFLUENCE OF GENERAL DATA PROTECTION REGULATION ON MARKETING ACTIVITIES IN BANKS (page 233-241)

Ivana Dvorski Lacković, Vladimir Kovšca, Zrinka Lacković Vincek
Professional paper


THE APPLICATION OF NEW TECHNOLOGIES IN MARKETING WITH REVIEW ON MARKETING OF THINGS (page 243-254)

Petra Šestak, Damir Dobrinić
Professional paper


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