Market-Tržište, Vol. 18 No. 1-2, 2006.

Table of contents

Full text

Razvoj mjerne ljestvice za mjerenje percipiranog intenziteta sponzorskih aktivnosti (page 7-14)

Development of a scale to measure perceived intensity of sponsorship activities (page 0-0)

Edo Rajh, Ljiljana Božić
Preliminary communication

Segmentacija tržišta temeljem osjetljivosti potrošača na vrstu utjecaja referentnih grupa: multivarijantna analiza (page 15-28)

Market segmentation based on consumers’ susceptibility to reference group types of influence: Multivariance analysis (page 0-0)

Mirela Mihić
Original scientific paper

Internet kao novi kanal komunikacije, prodaje i distribucije za segment mladih potrošača (page 29-40)

Internet as a new communication, retail and distribution channel for young consumers (page 0-0)

Vatroslav Škare
Preliminary communication

Marketing podatkovnih usluga mobilne komunikacije (page 41-52)

Mobile communications data services marketing (page 0-0)

Stanislav Marušić
Review article

Kvaliteta usluga u bankarskoj industriji: koncept i mjerenje (page 53-66)

Service quality in the banking sector: Concept and measurement (page 0-0)

Mario Pepur
Preliminary communication

Međuovisnost kvalitete i premije usluga životnog osiguranja (page 67-80)

Interdependence of life insurance service quality and premium (page 0-0)

Dragan Benazić
Preliminary communication

Intrasistemsko tržište – stanje i predviđanja za hrvatske grupe poduzeća (page 81-92)

Internal market – situation and forecasting for Croatian groups of companies (page 0-0)

Zoran Krupka
Preliminary communication

Nataša Renko: "Strategije marketinga" (page 93-96)

Petra Blašković
Case report

Marinov Marin: "Marketing in the Emerging Markets of Central and Eastern Europe" (page 97-101)

Kristina Petljak
Case report

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