Market-Tržište, Vol. 17 No. 1-2, 2005.

Table of contents

Full text

Promjena strateškog fokusa u marketingu – razvoj relationship marketing paradigme (page 7-24)

Strategic focus shift in marketing – evolution of relationship marketing paradigm (page 0-0)

Matilda Dorotić
Conference paper

Interaktivna marketinška komunikacija: pregled literature (page 25-40)

Interactive marketing communication: literature review (page 0-0)

Goran Vlašić
Conference paper

Web stranice bosansko-hercegovačkih kompanija: inovativne marketinške strategije ili Cyberbrochures (page 41-52)

Companies' websites in B-H: innovative marketing strategies or cyberbrochures (page 0-0)

Muris Čičić, Nenad Brkić, Dino Selimović
Conference paper

Primjena internetskog marketinga kod izdavača dnevnih novina (page 53-64)

Internet marketing application in Croatia: case of daily newspapers publishers (page 0-0)

Vatroslav Škare
Conference paper

Analiza direktnih stranih ulaganja u Republici Hrvatskoj (page 65-76)

Foreign direct investment analysis in the Republic of Croatia (page 0-0)

Zoran Krupka
Conference paper

Marka kao element opstanka na tržištu (page 77-88)

Brand as a key element of survival on the market (page 0-0)

Tihomir Vranešević, Miroslav Mandić
Conference paper

Turistički suvenir grada Zagreba (page 89-98)

Souvenirs as a part of the tourism offer od the City of Zagreb (page 0-0)

Darko Prebežac, Josip Mikulić
Conference paper

Malcolm McDonald: "Marketinški planovi: kako ih pripremiti, kako ih koristiti" (page 99-102)

Mirko Palić
Case report

Tomislav Šola: "Marketing u muzejima ili o vrlini i kako je obznaniti" (page 103-106)

Željko Blagus
Case report

In memoriam: Prof. dr. sc. Miodrag Hitrec - Što je smisao života? (page 107-107)

Dražen Glavaš
In memoriam, Obituary

In memoriam: Prof. dr. sc. Ljubomir Baban (page 108-108)

Fedor Rocco
In memoriam, Obituary

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