|
Journals by scientific areas
Journal editors
Authors
Policies & exchange
|
Publication date: December 2016
Published on HRČAK: 12 December 2016
Table of contents |
Full text |
Uvodnik
(str.129-130)
|
croatianpdf 67 KB
|
Editorial Preface
(str.129-130)
|
englishpdf 67 KB
|
Đurđana Ozretić Došen
Editorial
|
|
Pregled istraživanja o obrazovanju u području marketinške etike
|
|
An Overview of Research on Marketing Ethics Education
(str.131-142)
|
englishpdf 232 KB
|
Daniela Hrehová, Pavel Žiaran
Review article
|
|
Održivost i odgovornost potrošača: poslije zelene i etičke potrošnje
|
|
Consumer Sustainability and Responsibility: Beyond Green and Ethical Consumption
(str.143-157)
|
englishpdf 225 KB
|
Maja Hosta, Vesna Žabkar
Preliminary communication
|
|
Istraživanje integrirane marketinške komunikacije, svjesnosti o marki i imidža marke u marketingu u ugostiteljstvu: kros-kulturalni pristup
|
|
Exploring Integrated Marketing Communications, Brand Awareness, and Brand Image in Hospitality Marketing: A Cross-Cultural Approach
(str.159-172)
|
englishpdf 208 KB
|
Maja Šerić, Irene Gil Saura, Josip Mikulić
Original scientific paper
|
|
Proces odlučivanja potrošača o izboru restorana: primjena stiliziranoga EKB modela
|
|
Consumer Decision Process in Restaurant Selection: An Application of the Stylized EKB Model
(str.173-190)
|
englishpdf 277 KB
|
Pedro Longart, Eugenia Wickens, Ali Bakir
Preliminary communication
|
|
Važnost percipirane vrijednosti usluga kod bankarskih usluga
|
|
The Importance of Perceived Service Value in Retail Banking Services
(str.191-212)
|
englishpdf 291 KB
|
Aleksandra Pisnik, Jasmina Dlačić, Borut Milfelner
Original scientific paper
|
|
Tumačenja koncepta održivosti među vodećim veleprodavačima hrane i pića u Ujedinjenom Kraljevstvu
|
|
Interpretations of the Concept of Sustainability Amongst the UK’s Leading Food and Drink Wholesalers
(str.213-229)
|
englishpdf 243 KB
|
Peter Jones, Daphne Comfort, David Hillier
Review article
|
|
|
Contact
My profile
Register
Authorization type change
|