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Market-Tržište, Vol. 28 No. 2, 2016


Market-Tržište,Vol. 28 No. 2
Publication date: December 2016

Published on HRČAK: 12 December 2016
Table of contents Full text
Uvodnik (str.129-130) croatianpdf 67 KB
Editorial Preface (str.129-130) englishpdf 67 KB
Đurđana Ozretić Došen
Editorial
 
Pregled istraživanja o obrazovanju u području marketinške etike  
An Overview of Research on Marketing Ethics Education (str.131-142) englishpdf 232 KB
Daniela Hrehová, Pavel Žiaran
Review article
 
Održivost i odgovornost potrošača: poslije zelene i etičke potrošnje  
Consumer Sustainability and Responsibility: Beyond Green and Ethical Consumption (str.143-157) englishpdf 225 KB
Maja Hosta, Vesna Žabkar
Preliminary communication
 
Istraživanje integrirane marketinške komunikacije, svjesnosti o marki i imidža marke u marketingu u ugostiteljstvu: kros-kulturalni pristup  
Exploring Integrated Marketing Communications, Brand Awareness, and Brand Image in Hospitality Marketing: A Cross-Cultural Approach (str.159-172) englishpdf 208 KB
Maja Šerić, Irene Gil Saura, Josip Mikulić
Original scientific paper
 
Proces odlučivanja potrošača o izboru restorana: primjena stiliziranoga EKB modela  
Consumer Decision Process in Restaurant Selection: An Application of the Stylized EKB Model (str.173-190) englishpdf 277 KB
Pedro Longart, Eugenia Wickens, Ali Bakir
Preliminary communication
 
Važnost percipirane vrijednosti usluga kod bankarskih usluga  
The Importance of Perceived Service Value in Retail Banking Services (str.191-212) englishpdf 291 KB
Aleksandra Pisnik, Jasmina Dlačić, Borut Milfelner
Original scientific paper
 
Tumačenja koncepta održivosti među vodećim veleprodavačima hrane i pića u Ujedinjenom Kraljevstvu  
Interpretations of the Concept of Sustainability Amongst the UK’s Leading Food and Drink Wholesalers (str.213-229) englishpdf 243 KB
Peter Jones, Daphne Comfort, David Hillier
Review article
 
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