Communication Management Review, Vol. 03 No. 01, 2018.

Table of contents

Full text

Editor's Note (page 4-5)

Lana Ciboci
Editorial

Rise of the Brand Ambassador: Social Stake, Corporate Social Responsibility and Influence among the Social Media Influencers (page 6-29)

Uspon ambasadora robne marke: društveni udio, korporativna društvena odgovornost i utjecaj među utjecajnim osobama na društvenim mrežama (page 6-29)

Brian G. Smith, Megan C. Kendall, Devin Knighton, Temi Wright
Preliminary communication

Analysis of Profession Reputation as Possible Indicator of Crisis in Public Relations (page 30-56)

Analiza ugleda profesije kao mogućeg pokazatelja krize u odnosima s javnošću (page 30-56)

Toni Fijan, Zdeslav Milas
Original scientific paper

Corporate Cultural Responsibility and Shared Value in the Banking Sector. An Explorative Study in Italy (page 58-79)

Korporativna kulturna odgovornost i zajednička vrijednost u bankarskom sektoru. Eksplorativna studija u Italiji (page 58-79)

Valentina Martino, Stefano Scarcella Prandstraller
Preliminary communication

University Social Responsibility Towards Sustainable Coexistence of Humans and Animals on Campus: Case Study on Bilgi Animal Friends Society (page 80-100)

Društvena odgovornost sveučilišta prema održivom suživotu ljudi i životinja na kampusu: studija slučaja Društva prijatelja životinja Bilgi (page 80-100)

Barika Goncu, Vehbi Gorgulu
Preliminary communication

Communication by Design – (Mis)Understanding the Purpose (page 102-116)

Dizajnirana komunikacija – (ne)razumijevanje svrhe (page 102-116)

Sanja Rocco
Preliminary communication

Good, Bad or Evil? – Populism in Croatia. (page 118-120)

Marijana Grbeša, Berto Šalaj
Case report

Call for Papers (page 122-128)

Other

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