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CroDiM : International Journal of Marketing Science , Vol. 5 No. 1, 2022.

  • Publication date: 15.03.2022.
  • Published on HRČAK: 26.04.2022.

Table of contents

Full text

Cover pages (page I-I)

Damir Dobrinić
Other

english pdf 572kb
Predgovor / Foreword (page III-III)

Damir Dobrinić
Editorial

english pdf 136kb
ANTECEDENTS OF ONLINE PURCHASE INTENTIONS IN THE CROATIAN CONTEXT (page 1-8)

Davor Širola
Review article

english pdf 248kb
LOJALNOST TURISTA RURALNIH DESTINACIJA (page 9-20)

Barbara Puh
Review article

croatian pdf 297kb
WELL-BEING TOURISM AS A HEALTH PROMOTION FOR EMPLOYEE IN THE IT SECTOR (page 21-28)

Krasimira Staneva, Martin Marinov
Review article

english pdf 369kb
DIGITALNI RUBIKON I PARADIGMA VELIKIH PODATAKA (page 29-50)

croatian pdf 789kb
DIGITAL RUBICON AND THE BIG DATA PARADIGM (page 29-50)

Aleksandra Krajnović, Lara Žilić, Ante Panjkota
Review article

DINAMIČKA GEOGRAFSKA ALOKACIJA WEB KUPACA (page 51-62)

croatian pdf 711kb
DYNAMIC GEOGRAPHICAL ALLOCATION OF WEB CUSTOMERS (page 51-62)

Stjepan Vidačić, Igor Pihir, Ana Kutnjak
Review article

STAVOVI POTROŠAČA O UTJECAJU DRUŠTVENIH MREŽA NA DONOŠENJE ODLUKE O KUPNJI (page 63-76)

croatian pdf 346kb
ATTITUDES OF CONSUMERS ON THE INFLUENCE OF SOCIAL NETWORKS ON PURCHASING DECISION MAKING PROCESS (page 63-76)

Lucija Tomašek, Iva Gregurec
Review article

EFFECTIVE CONTENT FOR DIGITAL EMPLOYER BRANDING (page 77-88)

Sonja Ivančević, Tamara Vlastelica
Review article

english pdf 280kb
SPECIFIČNOSTI KORIŠTENJA OUTSOURCINGA KAO POSLOVNOG MODELA MEĐU HRVATSKIM PODUZETNICIMA (page 89-100)

Bruno Krneta, Erik Ružić
Review article

croatian pdf 405kb
NAVIKE I STAVOVI MLADIH POTROŠAČA U KORIŠTENJU DRUŠTVENIH MREŽA ZA RAZMJENU SLIKOVNIH SADRŽAJA (page 101-110)

Iva Lovrić, Dragan Benezić, Erik Ružić
Review article

croatian pdf 273kb
PODUZETNIČKI MARKETING I ETIKA - UTJECAJ KULTURE OTKAZIVANJA NA BREND (page 111-122)

Ante Rončević, Petra Ostojić, Sanja Mihelić
Review article

croatian pdf 287kb
INTERAKTIVNA OPERA – INOVATIVNI MODEL KORISNIČKOG ISKUSTVA U KULTURI (page 123-136)

Žan Morović, Ivana-Paula Gortan-Carlin, Aleksandra Krajnović
Review article

croatian pdf 616kb
GENERATION Z ATTITUDE TOWARDS TV ADVERTISING IN CROATIA (page 137-154)

Damir Dobrinić
Review article

english pdf 482kb
VAŽNOST NEUROEKONOMIJE U RAZUMIJEVANJU PONAŠANJA POTROŠAČA (page 155-164)

Zrinka Golemac, Ivana Pavlić
Review article

croatian pdf 270kb
ZADOVOLJSTVO KUPACA U PROCESU ONLINE KUPOVINE (page 165-178)

Augustina Krušlin, Damir Dobrinić
Review article

croatian pdf 616kb
UTILIZING GAMIFICATION CONCEPT IN DIGITAL MARKETING: AN OVERVIEW OF RECENT RESEARCH EFFORTS (page 179-188)

Antun Biloš
Review article

english pdf 329kb
UTJECAJ IKT NA KVALITETU ŽIVOTA STARIJIH OSOBA: PREGLED LITERATURE (page 189-204)

Dunja Dobrinić
Review article

croatian pdf 446kb
UTJECAJ MARKETINŠKE STRATEGIJE NA USPJEŠNOST POSLOVANJA PODUZEĆA U VRIJEME PANDEMIJE (COVID-19) (page 205-222)

Ornela Leko, Sanja Bijakšić, Katerina Malić Bandur
Review article

croatian pdf 416kb
AI AND GDPR: RISKS AND OPPORTUNITIES FOR DIGITAL MARKETING (page 223-230)

Marija Bošković Batarelo
Professional paper

english pdf 223kb
A CIVIC CROWDINVESTING INTO RENEWABLE ENERGY SOURCES: LOCAL SELF-GOVERNMENT PERSPECTIVE (page 231-240)

Mario Rajn, Hrvoje Belani, Igor Ljubi
Professional paper

english pdf 571kb
UTJECAJ INTERNETSKE PRODAJE NA VRIJEDNOST GOSPODARSKIH NEKRETNINA (page 241-252)

croatian pdf 445kb
THE AFFECT OF ONLINE SELLING ON ECONOMICAL REAL ESTATE (page 241-252)

Ante Rončević, Bojana Horvat
Professional paper

TRGOVINA NA MALO REPUBLIKE HRVATSKE U VRIJEME PANDEMIJE COVID – 19 (page 253-262)

croatian pdf 320kb
RETAIL TRADE DURING THE COVID – 19 PANDEMIC IN THE REPUBLIC OF CROATIA (page 253-262)

Suzana Keglević Kozjak, Mislav Šuker, Ema Novak
Professional paper

ODREĐENI ASPEKTI UGOVORA O KUPOPRODAJI ROBE U EUROPSKOM ZAKONODAVSTVU (page 263-272)

Sanja Gongeta, Željko Sudarić, Dubravka Klepica
Professional paper

croatian pdf 231kb

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