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CroDiM : International Journal of Marketing Science , Vol. 4 No. 1, 2021.

  • Publication date: 30.03.2021.
  • Published on HRČAK: 31.03.2021.

Table of contents

Full text

Cover pages (page I-I)

Damir Dobrinić
Other

english pdf 563kb
Predgovor / Foreword (page III-III)

Damir Dobrinić
Editorial

english pdf 136kb
RESEARCH OF CUSTOMER SATISFACTION IN ONLINE SHOPPING (page 1-16)

ISTRAŽIVANJE ZADOVOLJSTVA KUPACA ONLINE KUPOVINOM (page 1-16)

Marta Sečan, Damir Dobrinić
Original scientific paper

croatian pdf 492kb
IDENTIFICATION AND MOTIVES OF MOBILE BANKING USERS (page 17-34)

english pdf 328kb
IDENTIFIKACIJA I MOTIVI KORISNIKA MOBILNOG BANKARSTVA (page 17-34)

Ana Mihovilić, Anica Hunjet, Dijana Vuković
Original scientific paper

STAVOVI KORISNIKA PREMA VIRUTALNIM GLASOVNIM ASISTENTIMA (page 35-44)

croatian pdf 447kb
CONSUMER ATTITUDES TOWARDS AUTOMATED VOICE SEARCH ASSISTANT (page 35-44)

Ivan Kelić
Original scientific paper

ANALYSIS OF BEST PRACTICE OF ARTIFICIAL INTELLIGENCE IMPLEMENTATION IN DIGITAL MARKETING ACTIVITIES (page 45-56)

Ilijana Banjac, Mirko Palić
Preliminary communication

english pdf 199kb
POZICIJA I ZNAČAJ INFLUENCERA U HRVATSKOJ (page 57-68)

croatian pdf 316kb
POSITION AND IMPORTANCE OF INFLUENCERS IN CROATIA (page 57-68)

Antun Biloš, Bruno Budimir, Sanja Jaška
Preliminary communication

ZAŠTITA PODATAKA NA VISOKIM UČILIŠTIMA U REPUBLICI HRVATSKOJ: PRELIMINARNO ISTRAŽIVANJE (page 69-80)

croatian pdf 253kb
DATA PROTECTION AT HIGHER EDUCATION INSTITUTIONS IN THE REPUBLIC OF CROATIA: PRELIMINARY RESEARCH (page 69-80)

Alen Podbojec, Renata Mekovec
Preliminary communication

UTJECAJ INFORMATIZACIJE SVEUČILIŠTA NA ZADOVOLJSTVO STUDENATA (page 81-92)

croatian pdf 325kb
THE INFLUENCE OF UNIVERSITY INFORMATIZATION ON STUDENT SATISFACTION (page 81-92)

Zoran Mihanović, Matej Milić
Preliminary communication

PONAŠANJE KORISNIKA DRUŠTVENIH MREŽA ZA RAZMJENU VIDEO SADRŽAJA (page 93-106)

croatian pdf 307kb
BEHAVIOR OF VIDEO-SHARING SOCIAL MEDIA USERS (page 93-106)

Lea Stipetić, Dragan Benazić, Erik Ružić
Preliminary communication

UTJECAJ UTJECAJNIH OSOBA NA DONOŠENJE ODLUKE O KUPNJI – VIĐENJE HRVATSKIH UTJECAJNIH OSOBA (page 107-120)

croatian pdf 302kb
INFLUENCE OF INFLUENCERS ON PURCHASING DECISION MAKING PROCESS - PERCEPTION OF CROATIAN INFLUENCERS (page 107-120)

Sanja Mesarić, Iva Gregurec
Preliminary communication

UČINCI PANDEMIJSKE KRIZE NA KORIŠTENJE MEDIJA I OCJENA NJEZINE VAŽNOSTI U SVAKODNEVNOM ŽIVOTU (page 121-130)

croatian pdf 322kb
EFFECTS OF THE PANDEMIC CRISIS ON MEDIA USE AND EVALUATION OF ITS IMPORTANCE IN DAILY LIFE (page 121-130)

Davorin Turkalj
Preliminary communication

UTJECAJ PANDEMIJE COVID-19 NA ONLINE PONAŠANJE POTROŠAČA U HRVATSKOJ (page 131-140)

IMPACT OF COVID-19 PANDEMIC ON ONLINE CONSUMER BEHAVIOR IN CROATIA (page 131-140)

Katarina Topolko Herceg
Review article

english pdf 331kb
WELLNESS TOURISM APPROACHES TO IMPROVING QUALITY OF LIFE OF MOBILE USERS (page 141-148)

Magdalena Garvanova, Krasimira Staneva, Ivan Garvanov
Review article

english pdf 340kb
ISTRAŽIVANJE MARKETINŠKIH AKTIVNOSTI INFORMATIČKIH PODUZEĆA U REPUBLICI HRVATSKOJ (page 149-162)

croatian pdf 528kb
MARKETING ACTIVITIES OF INFORMATION COMPANIES IN CROATIA (page 149-162)

Suzana Keglević Kozjak, Danijela Barušić
Review article

DIGITALNI MARKETING - PREDVODNIK ILI SASTAVNICA INTEGRIRANE KOMUNIKACIJE (page 163-178)

DIGITAL MARKETING - LEADER OR COMPONENT OF INTEGRATED COMMUNICATION (page 163-178)

Sanja Bijakšić, Ornela Leko, Andrea Raguž
Review article

english pdf 439kb
AN ANALYSIS OF THE FACTORS AFFECTING ONLINE PURCHASING BEHAVIOR OF CROATIAN CONSUMERS (page 179-196)

Ines Grudiček, Damir Dobrinić
Review article

english pdf 548kb
A THOUSAND FACE SHIELDS FOR MEDICAL PERSONNEL IN THE LOCAL COMMUNITY: AN EXPERIENCE REPORT (page 197-206)

Hrvoje Belani, Karlo Siladi, Jelena Širjan, Lucija Herceg
Professional paper

english pdf 792kb
ASTROTURIZAM – NOVI OBLIK TURIZMA I NJEGOVA PROMOCIJA KROZ DIGITALNI MARKETING (page 207-218)

croatian pdf 351kb
ASTROTURISM - A NEW FORM OF TOURISM AND ITS PROMOTION THROUGH DIGITAL MARKETING (page 207-218)

Aleksandra Krajnović, Monika Hordov
Professional paper

INTEGRACIJA DIGITALNE TEHNOLOGIJE U OBRAZOVNIM SUSTAVIMA (page 219-232)

croatian pdf 150kb
INTEGRATION OF DIGITAL TECHNOLOGY IN EDUCATION SYSTEMS (page 219-232)

Marija Šmit
Original scientific paper

ISTRAŽIVANJE TRENDOVA U IZGRADNJI MARKE REGIJA U HRVATSKOJ (page 233-244)

croatian pdf 250kb
RESEARCH OF TRENDS IN BUILDING REGION BRANDS IN CROATIA (page 233-244)

Marko Paliaga, Ernes Oliva
Professional paper

THE IMPACT OF THE GDPR ON DIGITAL MARKETING (page 245-252)

Marija Bošković Batarelo
Professional paper

english pdf 170kb

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